Under Armour

Background

Experience design for Under Armour’s NYC Flagship store.

In fall of 2019, UA was poised to take over Apple’s NY retail space. As the benchmark for UA digital experiences, the 5th Avenue space would showcase the best versions of the brand’s innovation workstreams.

Six month engagement over twelve 2 week sprints. We designed and tested two prototypes: Map My City & Armour Bar. 

And then Covid hit. Se la vie.

Outcome

And then Covid hit… Se la vie