USA Basketball wanted to increase user engagement and drive shoppers to their store.
The design solution needed to be a flexible, Drupal-driven and easily managed by content authors.
We worked closely with the USA Basketball communication team to redesign the homepage masonry grid to bring relevant content further up the page and make the sites content feel more alive. We tagged each content type with iconography and simplified the typography for quicker scanning and readability.
We also created a series of multifunctional modules that would be flexible enough to accommodate future content and would give more prominence to the Store module.
We also simplified the global navigation IA for increased scannability and global typography for improved readability and made the shop link more prominent in the primary navigation.
Senior UX Designer Joe Gardner
Senior Visual Designer Svante Nilson