In 2013, Digitaria Interactive (now Mirum) created an awareness campaign for Nature's Recipe pet food called, Nature's Recipe for Moments. The campaign delivered collar cameras to Pet Influencers and created custom scrapbook software that let them digitally upload the moments capture by their pet's collar cameras. I led the design team which included brand development, digital experience, paid media and video and photoshoots. The campaign was picked up by many major media outlets including the New York Times. Designed at Digitaria (now Mirum).
The hand drawn logo extended the visual created by the Nature's Recipe parent brand, chalk lines, handwriting, etc. We created several options of the logo before landing on the blue ribbon. We also created a rich brand guidebook with colors, textures, and other brand elements.
Creative Director Oliver Duncan
Senior Visual Designer Svante Nilson
UX Designers Nathan Shevlin, Vina Rathakoune
Visual Designer Isabella Cruz-Chong
Photography Robin Kadfalk