The Kia Motor company needed a digital experience to drive the user down the sales funnel for their in-car dashboard app, UVO.
Part marketing, part informational, we identified and developed three main sections for the experience, a marketing Experience page, which would help sell the software’s overall advantages, a Features section designed to describe the different UVO services in greater detail and an Availability section to match the car models with the UVO versions.
Executive Experience Director Michael Jackson
Senior UX Designer Lindsay Matheson
Senior Visual Designer Svante Nilson
Associate Visual Designer Junior Rivera