Brand Design and Direction for this Southern California charter school, I designed the identity (logomark, colors) and digital experience (information architecture, user experience, wireframes, visual design & direction,) and print collateral (stationary system, business cards, flyers, posters) as well as directed a photoshoot designed to appeal to Ocean Beach students and parents in search of an alternative education needs. Photos by Joe Gardner.
The shield mark serves as metaphor for a safe and comfortable place to study and learn. The star and lines represent achievement and success. A bright and lively palette inject energy and positivity into the brand.
The site serves as a promotional and practical tool with Calendar and News information easily updatable by school administrators and staff.
A complete print collateral package as well as these promotional posters with motivational quotes that reinforce self-esteem and the value of education.
Shot in the sunny Ocean Beach location, we developed hundreds of education and lifestyle assets for the school. Photos by Joe Gardner.
Design & Direction Svante Nilson
Photography Joe Gardner